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KIPZER (www.kipzone.com) is a Website Development company supply custom-built web applications and sites to small and medium sized businesses. We are specialists in the delivery of secure e-Commerce and database driven projects. Our approach is goal – rather than features – based.
We utilise a distinctive methodology which brings clarity to the development process. Project specification is simplified, communication between team members is clear and a ‘map’ is supplied so that you can track the progress of your project at all times. This structured and methodical way of working is key to our success and ensures that all client requirements are met on time and within budget. Take a closer look at our approach to web development in our Services section , to find out more about the benefits that our way of working can bring.
TITLE of Web Pages: Best Practices, Mistakes and SEO:
Web pages must have well written Title tags. Learn about the common mistakes people make and the best practices for making good use of this HTML element.
Search Engine Optimization or SEO is a full recognized legitimate form of ‘marketing’ for businesses by attempting to push web pages up Google rankings for more visibility and to increase click ability. There are around 200 factors taken into account by Google, and factored into their algorithms to determine the ranking of each website page in their search engine. One of the most important of these factors is the title tag.
Title Tag? What’s That?
A title tag is the name given to an article. Simple as that. It should describe what the article is about, what information it’s trying to divulge; it should be catchy and click able, and it should contain keywords.
All of these things are highly important as the title tag is the blue link shown in Google to represent what each article is about. It is the first presentation of your website page to people searching for certain terms and it’s the thing that’s going to make them click on your article over any other website page displayed, so it’s vital you get it right.
Not only is it important from a human perspective, it is also the first chance you have to tell Google spiders what you’re article is about so that they can rank you for the correct keywords and search terms. If your title tag does not let Google know where it should be ranking you, then it will have difficulty placing you in a suitable location, and the public won’t even get a sniff of your web page.
What Could Possibly Go Wrong?
Although it seems obvious what you should put in your title tag, sometimes businesses blow advice out of proportion. As important a tool as SEO is , it should always be remembered that firstly, your web pages should be aimed at human eyes. It’s no good having a web page that is perfect for Google’s spiders crawling your site, if no living person is bothered about clicking the article.
So what things should not you do?
1. No-one likes a Spammer :
Spammy titles are ones filled with keywords. Yes it’s very important to make sure Google has a clear idea of what your web page is about but just filling your title tag with keywords is about as interesting as watching a kettle boil. If you want people to click it, you have to arouse their interests.
Say you’re cloud training services for online tools, don’t make your title tag: ‘online training||cloud training||cloud computing||online cloud training’. This does not make people want to click it as it does not explain anything about what information you’re providing. Why should people click your link rather than anyone else’s? What is this website page offering that another is not? Sell your web page with titles that are reader friendly such as ‘Cloud Training Services – 6 Month Course for the Price of 3’. It’s clear what you’re offering as it makes readers want to click.
2. Dragging On :
Title tags should be between 50 and 65 characters. No longer, no shorter.
If your title tag runs over the allocated number of characters, it will be cut off on the search result presentation and will finish with ellipsis. This means searchers are not seeing all the information you’re hoping to offer in your title and will overlook your web page.
Additionally, readers tend to scan search results and therefore snappy, concise titles are more appealing as they need to catch the reader’s attention. Writing a long and over complex title tag means that no-one will bother reading it.
On the other hand, a title tag that’s too short does not accurately reflect the information in the article.
3. AGGRESSIVE ADVERTISING:
You need to be persuasive with your title tag to convince people to click on it. This should be done with catchy wording and subtly persuasive marketing techniques.
Attempting to draw consumers to your article using capital letters and excessive inflammatory punctuation is unnecessary and gives an amateur feel to your piece. Yes, people notice your article, the same way someone would notice a car accident happening next to them. It looks messy, obnoxious and immature. Just don’t do it.
4. Missing an Opportunity for Optimization
So, as previously stated, title tags are a key tool for getting Google to see what your article is about. It’s the prime time to put keywords in. Sometimes people don’t do this. Although is seems like an obvious thing to do, and you can’t believe people don’t think of it, sometimes they just don’t.
The main time this crime comes into fruition is on home pages. Companies tend to think that just having the business name as the title tag is enough. If you are the CEO of Kipzer, fair play. That’s fine. If you’re not, then no-one is really going to be searching solely for the name of your brand. In order to get that kind of brand awareness, you need to be increasing your search ranking.
To do this, get some keywords in there. That way when people search for ‘cloud computing services’ your homepage will appear on that search, rather than being lost due to the lack of direction for Google on where to place you.
Why this title tag is so important?
Title tag is like a nameplate. It tells the readers and search engines about the content of the web page. This is why title tag must be properly written so that it conveys the right information about your page.
1. First and foremost, title must be there!:
The very first mistake a lot of web masters make is that they omit the title tag altogether! As I said before, there are hundreds of millions of web pages on Internet that do not have a title tag. In such a case, the browsers usually show “Untitled Document” as the default title text in tab.
Omitting this tag is a blunder, in fact one of the biggest blunders that you can make in SEO of your website. So, if you want to professionally manage your blog, make sure you diligently write title for every page you make.
2. Too long title tag:
Some web masters go overboard and write a small novella in title tag. This serves no purpose. Earlier, several years ago, search engine optimizers told their clients to put as many keywords as possible in the title tag. That is perhaps one of the reasons why we see way-too-long titles.
Although, Google can and does read very long titles but the ideal length of title tag is about 60 characters. Google and other search engines curtail the remaining characters in result pages (SERPs) and therefore those curtailed characters are not much of value.
3. Too short title tag:
Objective of this tag is to clearly convey crisp information on the page content. If you will write too short a title —it is likely that you’re not being as descriptive as you should be. Too short titles may also result from “meaningless” titles. Just as many people do in case of file names —web page titles are given just to fulfill a formality. “ABC”, “My page” etc. are such titles which do not convey anything about page content.
Always write a meaningful and properly measured title. It’s important!
4. Website name as part of the title :
Although this practice has a small benefit but overall it has been long held without anyone doing much critical review and evaluation. A large number of webmasters believe that appending blog name in title helps increasing SERP rank. But this is not true!
4. Blog name as part of the title :
Adding blog’s name in your page title does brand your page in SERP and may encourage users to come to your website if your brand name is well trusted. But this practice does not contribute anything towards elevating search rankings. On the contrary, blog’s name unnecessarily eats up the space that is actually meant for some more useful information in title.
As such, it is not harmful to add blog’s name in title. It’s just a trade-off between a little branding and more space for actual title text. You want branding or you want to SEO for your blog / website? The choice is yours to make.
6. Prefixing blog/website’s name in title:
Now if you choose to add blog’s name in title —never add it in the front. That is to says that the title must not begin with your blog’s name. A common user is not that interested in knowing which blog or website it is —his primary interest lies in the information that could possibly be found on the web page. So, the title must begin with the real title text. You may add blog’s name at the end, if you choose so.
Prefixing blog name has another disadvantage. It weakens the overall keyword strength of your title. It is an accepted fact that search engines give more importance to keywords if they appear towards the beginning of title. As the crawler, moves forward in title text, it keeps on reducing the importance of new keywords found.
7. Begin title with most important keyword(s) :
Continuing from the previous point, it is advisable that you try to keep all important keywords in the beginning. This, however, should not be done in an aggressive manner. You should not write an absurd title in a bid to shove keywords upstream. Remember, titlemust be meaningful and easy to understand.
8. Stuffing keywords in title:
Avoid stuffing keywords in title as much as possible. An easily understood title with one less keyword is far better than a complicated title that covers all the keywords. As mentioned earlier, keywords must not be aggressively stuffed.
9. Don’t use same title on multiple pages:
Google looks down upon a blog or a website if it contains multiple pages with the same title text. Every page in a website is supposed to be unique and therefore title of each page should also be unique. Some web developers simply copy-paste title text across pages. It is very bad practice and you must avoid it. Do not repeat title. Do not duplicate title. Such a thing will greatly harm your SEO attempts.
10. Go natural
It is always better to be natural while writing content for your web page or the title for that matter. Just forget about keyword stuff and write as though you’re mainly writing for humans and not for search engines. This is perhaps the best approach and it will get even better as Google will further polish its algorithms.
With these tips, I hope you’ll begin to take title tag of your web pages rather more seriously. Trust me, it will most certainly help you get higher search ranking and therefore more traffic.
I hope this was useful for you. Please feel free to ask if you have any questions on this topic. I will be happy to try and help you. Thank you for using Kipzer www.kipzone.com.
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